In On the Road, you play music bands that want to reach the Sunshine Festival with the most fans.

During the game, you travel throughout the land in order to gather the highest number of fans. To win, you need to make sure they will also make it to the Festival to see you on stage — and won't get stuck in line at the toilet.

On your turn, play a movement card to visit new places or travel back to beloved festivals. Each tile represents a different landscape. The more often you visit a type of landscape, the more fans you will get there, i.e., meeples you place in a bag. On the night tiles, you get a chance to draw from the bag. Your fans will be invited to watch you play, whereas other bands' fans will be sent to queue for the toilet.

The game ends when all the tickets for the Festival are sold. The winning band is the one with the most fans on the floor.